Adtheorent
Environmental Graphics : Reception, Feature Wall, Glass Decals, Signs
Adtheorent is a NY based AdTech company. As They moved into a new space, they were given the opportunity to extend their brand message across the suite.
Based on Adtheorent's brand guide, we've extended a consistent brand message into the space. As a design element, a part of the logo was used for signs, feature walls, and decals such as conference rooms. The environmental design is in harmony with the floor plan, furniture, and interior design.
Branding Tip
Environmental graphic design in a corporate office setting is an important touch point of branding. It connects with more people by sending a consistent brand message to the clients and visitors as well as the internal staff. Incorporating the company's brand message and motto into the environmental design is also effective for inner branding, which increases the employee engagement of the company.
