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Tessera Properties
Rebranding : Visual Identity, Website, Sales & Marketing Materials
Tessera Property is a luxury boutique real estate agency in New York. Due to the company's name change, it needed a more suitable brand that reflected the current status of the business to reach out to the target effectively.
The logo is created based on the unique facts of Tessera Properties. It runs as a joint business by two founders, and Tessera stands for the number "4" in Ancient Greek. The logo can be divided into two equal parts and indicates its joint management. The four central square shapes symbolize space and the foundation of architecture.
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