4 Bagels

Rebranding : Visual Identity, Sales & Marketing Materials, In-store goods

"4 BAGELS" is a restaurant in Brooklyn that vegetarians and vegans can enjoy. Mihomi proposed total branding, restaurant concept, restaurant logo, website and custom icons.

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The logo mark was created by simulating four founders as four bagels. We aimed for an impressive logo based on simple, lean graphics that are environmentally friendly, and a color palette inspired by organic fruits and vegetables.

Branding Tip

Today's consumers are more supportive of brands that share the same social beliefs as they do. For example, being enthusiastic about environmental issues is one of them. In order to connect more deeply with consumers, it is important for brands to express their beliefs and visions through all touch points (the point of contact between the brand and consumers).

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