Lokre

Rebranding : Visual Identity, Website, Sales & Marketing Materials

Lokre Real Estate Group is a West Coast-based commercial real estate company. It's a devoted family business that has lasted for many decades, but they wanted to rebrand due to the need for a new logo that would resonate with the new generation.

Mihomi established a space that mimicked a real estate floor plan with the letter "L" for Lokre. Its unique history–prosperity and transition from one generation to another is depicted by the two major design elements. The two kinds of "L" (narrow and wide) and two shades of colors (the inherited business and the new developments).

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