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Innovative Collective Japan

Branding : Visual Identity, Sales & Marketing Materials

Innovative Collective Japan (ICJ) is an NPO created for the purpose of connecting Japanese companies and organizations with international networks.


At the request of the founder, mihomi created ICJ’s identity and branding with the image of the earth in mind. The theme of roundness represents the shape of the earth which symbolizes the wholeness of the companies and its people. The connecting lines between each sphere ultimately create the letters I, C, and J. It is an abstract representation of how the company connects its clients through extensive global networks.

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